Lilly Pulitzer Fresh Squeezed Love shoot

Posted by Hayley Cremean | Posted in Bridal Fashion Week | Posted on 01-05-2011

It all started with a juice stand in Palm Beach 50 years ago. Lilly, a young New York Socialite, had just eloped with Peter Pulitzer and settled in Palm Beach. Looking for a fun hobby, Lilly decided to open a juice stand featuring local citrus. Her business was a hit, but all the squeezing made a mess of her clothes, so Lilly designed a dress to camouflage the stains. The result: A comfortable sleeveless shift made of bright, colorful printed cotton in pink, green, yellow and orange-the Classic Shift. Customers loved her dress and soon Lilly was selling more shifts than juice. She decided to stop squeezing and focus solely on selling her Lillys.

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